For financial services and insurance organizations, data is key to delivering better customer experiences and driving innovation. DataMasque enables you to use synthetically identical, fully functional customer data for development, testing and AI/ML operations - without the security or compliance risks.
Achieve compliance and accelerate innovation, all while keeping your customer data safe.
DataMasque offers a solution that allows FSI organizations to harness the power of real data without compromising security. Our platform automatically discovers and masks sensitive information at speed, generating synthetically identical customer data that is realistic, functional and privacy-compliant. DataMasque keeps customer data where it belongs - in production - so you can use data in non-production environments with confidence, driving innovation without the risks.
As data leaves your production environment, DataMasque simply and irreversibly replaces the customer data with synthetically identical customer data that is realistic, functional and consistent.
DataMasque provides powerful discovery functionality, to identify and classify sensitive customer data including metadata keyword search and in-data patterns from both built-in keywords and patterns, as well as custom patterns set by the user.
DataMasque’s API-first architecture and seamless integration with existing CI/CD tooling enables a fully automated data provisioning pipeline.
The solution also supports irreversible masking using cryptographically secure SHA-512 salted hash, providing robust data protection for your customer data.
No matter where your data lives - whether it’s in databases, tables, files, the cloud, on-prem or across different organizations – DataMasque ensures its masked consistently.
DataMasque supports masking of primary keys and unique keys, and automatically maintains referential integrity of foreign keys.
Unlike other tools that can be slow and have performance issues when masking large datasets, DataMasque is built for enterprise scale workloads.
In a recent POC with an insurance company DataMasque was able to mask 5,933,540 rows and 5 columns across 3 tables within just 6 minutes.
If the data is dynamically masked or encrypted, it means your sensitive data can be unlocked to its original state. With DataMasque, we remove your PII and replace it with synthetically identical customer data that looks just like the original but poses no risk of re-identification.
DataMasque generates synthetically identical customer data that is realistic and representative of production datasets meaning data quality and security are no longer a compromise. DataMasque ‘imitates’ datasets by ensuring that the value of the data is retained without any personally identifiable information, giving you the same data functionality and statistical benefit.
DataMasque is a data masking tool that enables you to replace sensitive values in databases with artificial but realistic alternatives while maintaining data integrity. Data masking can enhance testing, development and training by providing realistic and functional data in these scenarios without compromising security, privacy or operational accuracy.
DataMasque currently supports most database and file formats. If we don’t have your database listed in our Support Matrix, please reach out to the team as we have connectors and workarounds for even the most obscure databases.
DataMasque is a data masking tool that enables you to replace sensitive values in databases with artificial but realistic alternatives while maintaining data integrity. Data masking can enhance testing, development and training by providing realistic and functional data in these scenarios without compromising security, privacy or operational accuracy. DataMasque supports the following deployment options:
DataMasque can be accessed using a browser-based web interface, which provides a centralized single-pane-of-glass view of your entire data masking environment. DataMasque also provides a robust set of REST API endpoints, allowing you to easily utilize its various features through automated processes.
DataMasque can discover sensitive data by performing a metadata keyword search to provide you with a starting point for data masking, allowing you to prioritize which data sources to protect. Sensitive data discovery tasks can also be included with every data masking run to identify new sensitive information, providing proactive and ongoing protection.
DataMasque removes sensitive data from your database and replaces it with realistic masked data. By default, masked values are randomly generated, preventing recovery of the original data. When data consistency across tables is required, DataMasque generates masked values using cryptographically secure SHA-512 salted hashes of the original values.
DataMasque supports masking of primary keys and unique keys. DataMasque automatically maintains referential integrity of foreign keys and also allows users to propagate masked values to implied foreign keys.
DataMasque currently provides a REST API for triggering and monitoring masking runs using pre-configured connections and rulesets. We have plans to open more API endpoints in the future.
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