DataMasque Signs Strategic Collaboration Agreement with AWS to Accelerate Enterprise AI Adoption
OCTOBER 27, 2025 — DataMasque, a leading provider of data masking and synthetic data solutions, announced today that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The multi-year agreement deepens the collaboration between the two organizations, ensuring enterprises can access the data they need—safely and compliantly—to power generative AI (GenAI), agentic AI and large-scale machine learning initiatives.
The Data Dilemma in Enterprise AI
Enterprises are investing heavily in AI, with an estimated $1 billion a day going into enterprise AI projects. Yet for many organizations, the biggest barrier isn’t the technology—it’s the data. Sensitive information must be protected, but restricting access to real datasets can stall innovation and undermine results.
DataMasque addresses this challenge by delivering synthetically identical, de-identified data that preserves the richness and accuracy of real data—without exposing sensitive information. This enables organizations to train, fine-tune and test AI models with production-like datasets while staying compliant and protecting customer privacy.
Expanding Collaboration with AWS
This Strategic Collaboration Agreement builds on DataMasque’s momentum in the AWS Partner Network. In 2023, DataMasque was named the APJ Rising Star Partner of the Year, and the company also holds the AWS Financial Services Competency and AWS Security Competency, recognizing proven expertise in helping regulated enterprises protect sensitive information while enabling innovation.
Through this agreement, DataMasque and AWS will work together to accelerate the adoption of secure, compliant AI across highly regulated industries such as financial services, healthcare, government and insurance through joint go-to-market programs, customer enablement initiatives and deeper technical integrations between DataMasque and AWS-native services.
By using DataMasque’s synthetically identical customer data with Amazon Bedrock and Amazon Sagemaker, AWS and DataMasque are enabling customers to move faster from proof-of-concept to production-ready —while maintaining the highest standards of data privacy and compliance.
“Generative and Agentic AI are redefining how enterprises build and deliver value, but these innovations rely on the quality and safety of the data behind them,” said Grant de Leeuw, CEO of DataMasque. “Our strategic collaboration with AWS empowers organizations to unlock their most sensitive datasets for GenAI and next-generation Agentic AI projects—without ever sacrificing privacy or compliance. By combining the industry-leading AI infrastructure and services of AWS with DataMasque’s synthetically identical, de-identified data, we are enabling a future where organizations can explore the most ambitious AI use cases.”
"AWS has a long history of supporting startups to prove what's possible, and DataMasque exemplifies the innovation we see across our platform," said Chris Grusz, Director of Technology Partnerships at AWS. "As enterprises invest heavily in AI transformation, collaborations with innovative startups like DataMasque are essential to addressing complex data security and compliance challenges. DataMasque's journey from AWS APJ Rising Star Partner to scaling globally through AWS Marketplace demonstrates how AWS supports startups to build, grow, and scale solutions that enable customers to harness AI infrastructure while maintaining complete data privacy control, driving success across industries."
Trusted by Global Enterprises
DataMasque is trusted by enterprises on AWS including Best Western Hotel Group, ADP, Tellihealth, New York Life and Resolution Life to protect sensitive information while enabling innovation. From healthcare to financial services, enterprises are using DataMasque to safely unlock data for innovation.
"DataMasque has transformed how we manage internal data use cases. Our teams can now test, experiment and troubleshoot with realistic, masked datasets all while safeguarding patient privacy and ensuring compliance," said John Kalivas, Chief Technology Officer at Tellihealth.
In the financial sector, ADP uses DataMasque to deliver similar benefits. “At ADP, data is crucial and highly secure to serve our customers across the globe. DataMasque has been integrated into our toolkit to guarantee irreversible masked data in our test environments, offering both agility and simplicity,” said Venkat Narra, Principal Design Engineer at ADP.
Looking Ahead
By combining AWS’s advanced AI capabilities with DataMasque’s synthetically identical data, the collaboration gives enterprises a secure and scalable path to adopt AI responsibly. Joint go-to-market and technical initiatives will expand access to AI-ready data on AWS, accelerating AI adoption and supporting DataMasque’s continued global growth.
For more information, please visit: https://www.datamasque.com/aws.
About DataMasque
DataMasque helps enterprises accelerate development, testing, analytics and AI by providing synthetically identical customer data—without the risk of exposing sensitive information. Its sensitive data discovery and data masking platform makes it simple to meet security and compliance requirements while enabling teams to innovate with confidence. Trusted by leading enterprises including New York Life, ADP, and Best Western Hotels & Resorts, DataMasque makes secure data use simple and scalable.