DataMasque selected as data masking partner for Guidewire Cloud

NEW YORK, 17 JUNE 2026 – DataMasque, the data de-identification and synthetic data platform, today announced a partnership with Guidewire as a data masking product for Guidewire Cloud. 

This collaboration enables insurers to accelerate innovation while maintaining the highest standards of data protection and regulatory compliance. The integrated solution is available exclusively in AWS Marketplace, allowing AWS and Guidewire customers to easily deploy the software directly into their secure environments.

Modern insurers require realistic policyholder and claims data to develop digital experiences, enhance analytics and power AI experimentation. However, using live production data outside secure environments introduces privacy and compliance risks. 

DataMasque bridges this gap by automatically replacing sensitive information with synthetically identical customer data that is realistic, functional and consistent across all datastores. Through this integrated solution, Guidewire Cloud customers can securely generate high-fidelity, de-identified copies of their data and return them to sandboxes, removing the privacy risk from testing and UAT cycles.

"Seventy to eighty per cent of an organisation's data footprint lives outside production environments," said Grant de Leeuw, Co-Founder and CEO of DataMasque. "By partnering with Guidewire, we are ensuring that insurers no longer have to choose between innovation and data protection by providing high-fidelity, usable data that eliminates the compliance friction from cloud migration, analytics and AI development."

The software delivers significant operational advantages by slashing manual data masking processes that traditionally take up to 5 days down to approximately 30 minutes, accelerating the development cycle.

By maintaining consistency and relational integrity across Guidewire and other applications and environments, policies, claims and customer records remain accurately linked for seamless end-to-end testing. As the masked data is so realistic, insurance teams can also confidently train AI models and conduct complex analytics without exposing real customer information.

This partnership builds on DataMasque’s extensive experience working with tier-one insurers globally. The company's established customer base already includes leading industry names such as New York Life, Resolution Life, TAL, EMPLOYERS and ICICI Lombard.

ENDS

About DataMasque

DataMasque is a sensitive data discovery and masking platform that enables enterprises to generate synthetically identical customer data for AI training, testing, and analytics. Founded in New Zealand and operating globally, DataMasque serves regulated enterprises across financial services, insurance, hospitality, and the public sector. The company is backed by Wavemaker Partners, OIF Ventures and Icehouse Ventures. For more information, visit datamasque.com.

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