DataMasque Achieves AWS Financial Services Competency

DataMasque strengthens its collaboration with AWS and commitment to the financial services industry through obtaining the AWS Financial Services Competency.

AUCKLAND, June 24, 2025 – With growing regulatory demands and rising AI adoption, financial services firms need solutions that protect sensitive data without slowing innovation. DataMasque, a leader in data masking and de-identification technology, today announced it has achieved the Amazon Web Services (AWS) Financial Services Competency. This designation recognizes DataMasque’s technical expertise and proven success helping financial services organizations securely and safely use sensitive data - including claims data, PCI data and other regulated financial information - across development, testing, analytics and AI environments.

The competency affirms DataMasque’s work with leading financial services customers such as Resolution Life, New York Life, EMPLOYERS, ICICI Lombard and ADP.

Customer Success: EMPLOYERS

EMPLOYERS partnered with DataMasque to mask sensitive data in lower environments and for Large Language Model (LLM) use cases. The masked claims data is realistic and representative, so their development and testing teams “won't be able to tell the difference” between masked and unmasked data. “DataMasque enables our team to conduct comprehensive testing, and if they know certain test cases exist in production, they can find these in non-production,” said an EMPLOYERS Senior Database Administrator.

Enterprise-grade protection at speed

DataMasque is purpose-built for the complexity of financial data environments - handling large-scale databases, mainframe and both on-premise and cloud environments. One customer reported data masking jobs running 7x faster than their previous solution, enabling quicker deployment without sacrificing privacy or compliance.

Enabling AI adoption in regulated environments

As financial institutions adopt AI for innovation - for use cases like fraud detection or risk modeling - they face the challenge of training and testing models without exposing real customer data. DataMasque delivers synthetically identical data that preserves logic, structure and realism without sensitive information, enabling compliant AI agent development and model fine-tuning.

Global compliance and reach

Supporting financial services organizations across the United States, Canada, Australia, India, Europe, and New Zealand, DataMasque helps clients meet data protection and compliance obligations under regulations including GLBA and FFIEC (U.S.), PIPEDA (Canada), APRA (Australia), DPDP (India) and GDPR (EU).

Whether handling payment data, customer accounts, or regulated records like policy and claims data, DataMasque offers a scalable, secure and consistent approach to data de-identification.

Expanding AWS collaboration

Since 2021, DataMasque has expanded its AWS collaboration - offering its solution via AWS Marketplace, integrating with Amazon EC2 Image Builder for automated deployment, participating in the AWS ISV Accelerate Program, and earning Rising Star ISV Partner of the Year in 2023 and finalist status in 2024.

“With financial services being a key vertical for DataMasque, achieving the AWS Financial Services Competency is an important recognition of our specialization” said Grant de Leeuw, CEO and Co-Founder. “It reflects the success we’ve delivered with top financial institutions and our commitment to helping them unlock the full potential of their data - without increasing risk.”

This achievement reinforces DataMasque’s dedication to secure, compliant innovation in financial services worldwide.

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